Targeted B2B marketing
LIHH's B2B marketing options offer our members a valuable opportunity to cost-effectively increase their visibility, make new business contacts and strengthen their corporate image in a trusted network. They benefit from our reach and can position themselves as experts. Active participation and visibility in our formats also promotes their brand awareness and loyalty in the long term.
Meanwhile, the marketing options are divided into 3 categories, which are defined below:
Included services for members
With these services, which are free of charge for LIHH members, we offer basic options for presenting your own company in a targeted manner within the association network.
Member profile
The member profile in our member directory is the basis for your presence in the network and offers an ideal point of contact for interested business partners. It includes your logo, an information text and contact details that are publicly accessible. Based on the member profile, you will also be introduced as a new member via our various communication tools.
Event calendar
Our members have the opportunity to enter their events relevant to the logistics industry in our event calendar (german). This is easily done via the member area. Depending on availability, there is also the option of multiplying the date in the LIHH newsletter. This option can be activated free of charge. To do so, please contact our team at mitglieder@hamburg-logistik.net.
Member mailing
Our monthly member mailing is sent to our exclusive member mailing list and provides information on the latest news, activities and any offers from members to members. Only messages from within the network can be taken into account here and therefore stands for high-quality content.
Content-Marketing (Blog & LinkedIn)
Would you like to utilise our reach (newsletter, LinkedIn, website) and position yourself as an expert? Our members have the opportunity to place one thematic contribution per year on our blog, which is then multiplied via our various communication tools. We determine the topic and date together.
Exclusive benefits for members
Sponsoring for Events & Awards
Sponsorship offers members an exclusive opportunity to position themselves visibly and make valuable business contacts. You benefit from increased reach in a relevant target group and strengthen your image in the industry. Use our events for direct networking opportunities with decision-makers and secure exclusive branding opportunities - both online and offline. Invest in sustainable visibility and make your brand the talk of the network.
Online adverts
Website: Banner
We offer our members the opportunity to place a banner with their own advertising on two pages of our website. This is a rotating advertising banner with a maximum of 3 different companies in the same period. The banner can be placed with a freely selectable URL. The specific details and the booking form can be found here.
booking site - exclusiv for members
Newsletter: Advertisement
Our monthly newsletter offers space for one advert per issue, consisting of a visual, text and a link. You can find the specific details and the booking form here.
Logistik Report (print & ePaper)
Advertisement
Secure one of the 3 exclusive advertising options and position yourself with your corporate design in the Logistics Report! Your advert will also be placed in the e Paper with a URL of your choice (e.g. to your company website).
Member list logo entry
Each of our approximately 500 member companies is mentioned in the list of members. With the ‘Logo entry’ participation option, you can secure one of the very limited logo placements and draw particular attention to yourself.
Details
Services with price advantage for members
Participation in trade fairs
The logistics industry offers numerous opportunities to present yourself at trade fairs and congresses, make new contacts and strengthen existing relationships. As the Hamburg Logistics Initiative, we work together with our members and partners to optimise the presentation of Hamburg as a business location. Through joint stands (B2B & Recruiting), we provide interested parties with a comprehensive insight into the diverse services and expertise of our region. Our members benefit from special prices and can choose between various participation options.
Securing skilled labour - Logistik Lernen Hamburg
Our youth brand ‘Logistik Lernen Hamburg’ is Germany's only location portal with extensive information on training and further education in logistics as well as study opportunities in the Hamburg metropolitan region. With Logistik Lernen Hamburg, we also offer a wide range of measures to support companies, universities and training providers in the logistics industry in their search for talent and applicant marketing.