People Make Logistics
To ensure the future viability of the logistics industry, we actively shape the transformation of the skilled workforce base in the metropolitan region. In the context of demographic change and digital development, we connect stakeholders, initiate innovative qualification approaches, and sustainably strengthen the availability of skilled workers. At the same time, we support companies in creating attractive and future-oriented working environments, thereby further developing the perception of logistics as a modern and high-performing industry.
Logistics Learning Hamburg
We are putting logistics back “on the map” in career orientation for school graduates and prospective students. Through a holistic concept of projects and communication, we help businesses reach the right target groups and spark interest in logistics training or degree programs. With our youth-focused brand “Logistics Learning Hamburg,”we offer Germany’s only regional online platform providing extensive information about vocational training, further education in logistics, and study opportunities in the Hamburg metropolitan region.
“Logistics Learning Hamburg” specifically targets:
- School students interested in vocational training or degree programs in logistics
- Individuals seeking further career opportunities in logistics
- Logistics companies, universities, and training providers that want to present their open apprenticeship positions, (dual) study programs, or qualification opportunities
- Teachers and stakeholders in vocational education looking for information about career opportunities in logistics and school partnerships with companies and universities
Through a presence at major career orientation fairs, supported by relevant content on high-reach social media channels as well as partnerships with schools, universities, and colleges, “Logistics Learning Hamburg” enables targeted communication with potential applicants.
In recent years, several pilot projects have also been developed to spark children’s and young people’s interest in the logistics sector at an early stage and to highlight the wide range of opportunities as well as the industry’s importance in everyday life. Initiatives such as the Logistics Youngsters, the first logistics-focused school class, and the Logistics Detectives for preschool children were created with these goals in mind. In addition, several innovative formats have been developed to inspire young people to pursue a career in logistics, such as the harbor boat tour“Board the Future.”
Finding and Retaining Skilled Workers
Together with businesses and public institutions, our measures aim to make logistics and its companies more attractive employers for applicants. To achieve this, we carry out numerous activities to inform relevant experts within our network about current topics and trends, encourage exchange, and provide training in key methodological and leadership skills.
To support this, we regularly offer themed expert groups that focus on specific HR-related topics. An overview of all current LIHH expert groups can be found here.
In addition to exchange and networking, joint activities are also promoted and developed. One example is the unique nationwideinitiative “Hamburg Says Thank You!” The primary goals of this campaign are to express gratitude to truck drivers, raise public awareness of the profession, and attract young talent to enter the field. As the only logistics location in Germany, we have been sending a strong message of appreciation since 2016, with broad support from local logistics companies, by distributing several thousand Franzbrötchen pastries.
Personnel Development
We strengthen the development of specialists and managers through connected, practice-oriented workshop formats that are specifically designed to address the challenges of a changing working world. In interactive learning environments, we encourage the exchange of knowledge and best practices and create impulses for new ways of thinking and acting. In this way, we support organizations in developing future-oriented competencies, rethinking leadership, and actively shaping transformation.
To achieve this, we have created event formats such as “innovate:me,” where, with the support of experts from our network, we offer not only opportunities for exchange but also hands-on experiences and experimentation. The focus is on relevant leadership methods, creativity techniques, and agile innovation development and project management skills.
Logistik Lernen Hamburg
www.logistik-lernen.hamburg